It was Peter Drucker who coined the term "knowledge worker" back in 1959. Now the term is part of our "new normal." ComputerWorld's Michelle LaBrosse suggests that we'll need to evolve even more in order to succeed in the coming years. Technical skills won't be enough. We'll need business acumen. Communicating won't be enough. We'll need to over-communicate and say the same thing in different ways until people hear it and understand it. Read more.

ZDNet reports that last week's Enterprise 2.0 Conference provided more evidence that social networking is moving into the enterprise, noting three trends worthy of attention: collaboration strategies are embracing social networking while managing the risks; vendors are investing heavily in new technologies; and pilot programs are indicating that businesses are getting real value.

There was an interesting segment on WNYC's Leonard Lopate's show recently about the new book Glimmer written by Warren Berger. Through interviews with top designers around the world, Berger explores the notion that good design changes lives. It's about designing experiences, not just style and aesthetics. Design is the new advertising and big companies need to get on board.