K Street Case Studies

Knowledge Management (and even Communications) can sound like a pretty vague area -- a mysterious space within which it's hard to imagine what actually goes on. So in this section, we've selected some representative projects and provided downloadable files to tell their stories. We won't be documenting every project this way, but we'll add some new ones from time to time.

You are what you do...
 

Project:

Audience Satisfaction Survey

Client:

AT&T Creative Services

Summary:

AT&T’s Corporate Communications group manages a portfolio of communication vehicles, which necessitates an ongoing effort to measure their impact on the target audience. Roughly a year after the launch of a new video channel, Knowledge Street was engaged to design a web-based audience survey.

Download the full case study (pdf).

Project:

Marketing Message Development

Client:

Kinek Technologies Inc.

Summary:

Kinek is a company with a unique vision of electronic commerce, and a set of software tools that could make it better. Starting with a single product to support parcel delivery, it expanded its scope to cover payments processing as well. Along the way, though, some core ideas got lost in the technology and the feature set.

Download the full case study (pdf).

Project:

Proposal Process Improvement

Client:

InSys Consulting Services Inc.

Summary:

In a typical year, InSys needs to generate dozens of proposals, ranging from brief, letter-style documents to complex, multi-part responses. Like many companies, it had no defined process for doing so, relying instead on the expertise and reuse materials of individual employees. The COO wanted to tighten things up in this area, with the goal of reducing proposal generation time and improving the quality of the results.

Download the full case study (pdf).